Most mid-sized retailers possess a great deal of customer information from their loyalty programs. But in general, they have yet to exploit this information in areas outside of marketing. With our Customer Solution your entire management team will become more familiar with your customers and how digital retailing is changing them.
Our Promotion Module is a key part of the Customer Solution. You set up a promotion offer online to cover a range of dates, locations, customers, and items. It supports BOGO, $ Off, coupons, kits and packages. This data passes to your incumbent POS and Ecommerce systems. As sales trickle in, you analyze promotional response. When over, a Promo Postmortem provides a customer lens for all stakeholders as well as Marketing. The promotional information and learning are then memorialized in the data warehouse.
Our Customer solution includes all the features needed to support the complete cycle of loyalty transactions: from sign up, points, redemption, and customer inquiry. If you are using our Store Solution, associates can lookup loyalty status in real time from mobile devices and POS terminals.
Our solution allows every user to discover customer shopping patterns and trends. For example, your Store Managers can track shopping patterns of your best customers. Your buyers can learn their age, shopping frequency, and loyalty. E-commerce managers can learn about brick/mortar behavior of digital shoppers.
Your shoppers are adapting to the digital world. Customer insight is your best defense against competitive disadvantage.
